1960s Pop Art Paper Dress

 

I do love mid 1960s fashion. For example the disposable paper dress. Seriously, you would iron the dress to clean and cut the hemline to the length you would most be happy with.

 Created in the spring of 1966 by the Scott Paper Company, two innovative paper dresses were introduced as premiums to promote its new line of "Color Explosion" paper products. One was a black and white pop art pattern, the other a red orange, yellow, and black paisley pattern.

The paper dress was an instant success with other companies jumping on board producing not only dresses but Indian saris, bikinis and I have even seen mens underwear. Hundreds of thousands of garments were sold between the 1966 - 1968.

 I have added a photo of one of my favourite paper dresses from my personal collection. The Mexi Mia mod paper disposable dress, 1966 - 1967. The dress is really comfortable to wear. The Hallmark mod pop art paper hostess dress is also from my personal collection.

 These hostess dresses were designed to co-ordinate with their party paper accessories such as napkins, tablecloths and plates as shown in an original 1960s advertisement above. By 1970 the paper dress was out of favour with the growing number of  enviromentally conscious people and a culture with a dislike for the commercial business orientated fashions.